Continue selling outside the store

With Tulip’s solutions, we are able to use technology to strengthen the relationship between brand and customers, to create more curated offers to fulfill market needs. Tulip represents a further evolutionary moment of our omnichannel strategy because it allows us to follow our customer in a personalized, individual way and in line with the needs of our customers. In fact, we have included the omnichannel personal shopper in the store.

This is an important and fundamental partnership for Missoni. We believe Tulip will prove to be an invaluable tool in helping further facilitate Missoni’s continued journey in digital innovations; which must always be based on a deeper understanding and engagement of the consumer.

One of the most important things is getting a seamless experience presenting products to the customer on a customer-facing application. Now we have flexibility by not having a fixed till. And in terms of the customer journey, it makes it so much smoother as there’s no need to take someone over to a fixed point in a store.