Clienteling

Powering the omnichannel experience for the world’s best retailers

Tulip systematizes and automates the clienteling process so retailers can create authentic, seamless and consistent customer experiences.

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Trusted by the best

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Use omnichannel insights to create a standout experience

Features

  • 360-degree customer profilesGet to know your customers with filterable profiles that go beyond past purchases to include qualitative preferences (like colors or fit), upcoming personal events, website wish lists and other omnichannel insights.
  • Individualized follow-upsPersonalized outreach through Tulip converts 70% better than generic corporate blasts. Communication templates and preference-based filters make it easy for associates to share the right news with the right customers.
  • Integrated Omnichannel communicationCommunicate with your customers using the medium they prefer, including email, SMS, phone, live video, or social messaging tools like Whatsapp and WeChat--and keep records of all conversations attached to the customer profile.
Track customer preferences
Use them to make personalized recommendations and reachouts

Background

Evolving industry expectations

Clienteling used to rely on superhuman staff effort. It could take new associates months, if not years, to develop the expert level product, brand, and customer knowledge that VIPs have come to expect. Tulip makes it easy for even new associates to be great at clienteling.

Maximize associate productivity and consistency

Features

  • Blackbook or client book managementReplace binders and sticky notes with a sophisticated digital blackbook app that lets store associates keep track of appointments, reminders and VIP information all in one place.
  • Automated associate task listOnboard new hires and scale efficiently by providing each associate with an automated list of tasks and follow-ups to promote engagement with their clients, maintain brand consistency, and increase sales.
  • Centralized outreachRemove barriers to communication with local and international VIPs by centralizing communications through Clienteling rather than a multitude of personal accounts and devices.

Client Outcomes

Each number shows Tulip’s impact on one retailer’s business

55%

Increase in clienteling conversion rate

16%

Increase in black book customers

Speak to a Tulip rep today and see how we can help you.

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55%

Increase in clienteling conversion rate

16%

Increase in black book customers

Speak to a Tulip rep today and see how we can help you.

Contact Us

Align associate incentives and objectives

Features

  • Flexible sales attributionIncentivize store associates to engage with customers and create a seamless omnichannel customer experience with flexible sales attribution models that span online and in-store.
  • DashboardsGive associates access to a simple dashboard that lets them track performance against their KPIs and give managers more in-depth insights across the whole store.
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Real-time access to performance data
Double click to go deeper into the numbers
With Tulip’s solutions, we are able to use technology to strengthen the relationship between brand and customers, to create more curated offers to fulfill market needs. Tulip represents a further evolutionary moment of our omnichannel strategy because it allows us to follow our customer in a personalized, individual way and in line with the needs of our customers. In fact, we have included the omnichannel personal shopper in the store.
Paolo ZancoItaly Country Manager, Boggi Milano
This is an important and fundamental partnership for Missoni. We believe Tulip will prove to be an invaluable tool in helping further facilitate Missoni’s continued journey in digital innovations; which must always be based on a deeper understanding and engagement of the consumer.
Livio ProliCEO, Missoni
One of the most important things is getting a seamless experience presenting products to the customer on a customer-facing application. Now we have flexibility by not having a fixed till. And in terms of the customer journey, it makes it so much smoother as there’s no need to take someone over to a fixed point in a store.
Richard CunninghamGroup IT Director, Mulberry
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